A licensing agreement is a written contract between two parties, in which the property owner allows another party to use some or all that property under a specific set of parameters. The individual or company licensing its property still retains legal ownership of its patent, copyright, or trademark.
A franchise agreement is a contract in which a business provides it brands and operational model to another party in order for that party to run a similar business in exchange for a fee and a share of the income earned. The agreement details what roles each party needs to perform and what compensation to expect.
A co-marketing agreement is a form of joint advertising in which two companies agree to market each other’s products and services. The agreement specifies how each company plans to market the other, such as promotional events or sales.
A distribution arrangement is an agreement between a supply company and distribution company. The supply company agrees to provide the distribution company with products to market and sell, and the distribution company agrees to market and sell their products.
A joint venture is an arrangement between two companies to start a new business. A joint venture agreement is a legal contract that lists what assets each company will contribute to the business as well as the division of costs and profit. The goal of a joint venture is to combine resources and expertise in order to save money. A strategic alliance is a more informal agreement between two companies to take on a project while remaining independent of one another. A strategic alliance would not require the formation of a new business entity like a joint venture would.
License agreements are written contracts between two parties, in which the property owner allows another party to use some or all that property under a specific set of parameters. The individual or company licensing its property still retains legal ownership of its patent, copyright, or trademark. Support and professional services would include a review of on-going license agreements as well as monitoring and managing the contract to ensure the fulfillment on both sides.
A trademark is a type of intellectual property consisting of a recognizable symbol, design, word, or expression used to identify and legally distinguish a company or product. Trademarks can protect brand names, logos, and slogans. Trademarks used to identify services are often called service marks. Advertising and branding is the process of publicizing a trademark so consumers associate it with a company’s goods or services.
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